Land the Right Clients. Charge More. Build a Freelance Business That Lasts.
A live, tactical course to help marketing & comms professionals stop guessing and start growing.
Whether you’re just starting out or stuck at a plateau, this 5-day course gives you everything you need to confidently position your services, attract aligned clients and start earning what you’re worth — with a toolkit you’ll keep using long after the course ends.
UPCOMING LIVE SESSIONS
- August 18 – 22, 2025 @ 7-9 pm ET
Taught by Courtney Culmer, Founder & CEO of Uplevel Communications
When you buy the course, you get access to the 5-day LIVE training sessions via Zoom PLUS all on-demand recordings (now and in the future), downloadable course materials + templates for 6 months.
This is a live experience — not a course collecting digital dust.
We keep cohorts small to ensure every participant gets personal support.
Only 10 seats left. Enrollment closes, Friday, August 8.
REGISTRATION CLOSING IN:
Shift from Survival Mode to Intentional Growth
This isn’t another passive course filled with generic advice and vague inspiration. It’s a focused, hands-on experience designed to help you take control in this season of your career. You’ll gain access to executive-level training, frameworks and templates used to build profitable, sustainable businesses—adapted specifically for freelance consultants like you.
By the end of the week, you won’t just know what to do—you will have actually started doing it. You’ll leave with a message you believe in, a business that aligns with your strengths and the confidence to navigate any unexpected market changes.
For Freelancers Who Want to Move from Uncertainty to Confidence while Increasing Income
If you are a freelancer, independent consultant or fractional leader who wants to build a profitable business, this course is for you. This includes comms and marketing professionals who are:
- Committed to freelancing and looking to build their business
- Testing the freelancing waters before committing full-time
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Exploring project-based work while in-between jobs
What You'll Walk Away With
You’ll get the frameworks, tools, and templates to build your plan — and many participants walk away having already put them into action.
- A confident pitch that closes clients
- A pricing model that reflects your value
- A marketing plan that works—and feels authentic to you
- Strategies to attract and close your ideal clients without feeling salesy
- Email templates, discovery call scripts, AI prompts, strategy frameworks, and systems to reuse
- A community of other like-minded professionals
- New momentum, clarity + an actionable plan
The Framework to Uplevel Your Freelance Business
Freelancing offers independence, flexibility and unlimited earning potential—but building a sustainable business requires more than talent alone. This course equips you with the foundational knowledge, strategies and tools needed to launch, grow and manage your freelance business confidently.
After these five interactive sessions, you will walk away with a clear identity as a business owner and know how to define your value-based service offering, create a 90-day client acquisition plan and a repeatable system for business development, and have a renewed sense of control and belief in your ability to grow your business on your terms.
Session 1: Your New CEO Mindset
- What You Actually Need to Start: Business essentials vs. distractions
- Freelancer vs. Business Owner: Thinking beyond the work to build a business
- Defining Your Purpose & Business Goals: Why you exist, what success looks like for YOU, and how you’ll get there
- Scaling Yourself: AI tools for organization, productivity, and efficiency
Session 2: Identify Your Strategic Advantage
- Courtney’s “Communications & Marketing Freelancer’s Arc”: The stages of Entrepreneurship
- Market Research & Analysis: How AI can help you identify opportunities
- Types of Competitive Strategies: What makes clients choose you?
- How to Approach Pricing: Value-based vs. hourly vs. project-based
Session 3: Attracting Your Ideal Clients (Part 1)
- Your Ideal Buyers: Who they are, where to find them and how to reach them
- Your Value Proposition (WORKSHOP): How to get clear on yours (and common mistakes). We will work on some of these in real-time.
- Personal Branding + Thought Leadership: PR, social media and websites to position yourself as an expert
Session 4: Attracting Your Ideal Clients (Part 2)
- Content Marketing Strategies: Blogging, newsletters, videos and more
- Digital Advertising: Introduction to paid advertising with Google Ads (includes YouTube), Meta (Facebook and Instagram) and LinkedIN Ads
- Email Marketing: Building an email list to grow your audience and nurture relationships with your audience
- KPIs and Analytics: How to measure effectiveness of your marketing efforts
Session 5: Simple Sales Success
- Inbound vs. Outbound Leads: Understanding and generating demand
- Outbound Email Sequences: Crafting compelling cold emails
- Sales Call & Discovery Call Scripts: Structuring conversations to close deals
- Enterprise Pitch Deck Framework: What large clients need to see
- How to Pitch Yourself to Win Business: What clients actually care about
- Freelance Job Platforms & Networking: Finding consistent work and building relationships
About the Instructor
Courtney brings 25+ years of experience in corporate communications, marketing, TV and entrepreneurship, working for and with companies like ESPN, Google, United Technologies (now Raytheon), BET, and NCR Corporation, to name a few. After more than a decade working in corporate communications & marketing, she started her freelance consulting business, which she bootstrapped to six figures in year 1. She went on to generate more than $1M in gross revenue for that business before pivoting and founding Uplevel, a tech-enabled workforce solution that streamlines the process for companies to find and hire vetted freelance marketing & comms talent.
From supporting F500 executives, to selling, to consulting, to successfully raising almost a half million dollars in capital, she’s done it all. She has a B.S. in Journalism (Florida A&M), an M.S., in Integrated Marketing Communications (Florida State) and an MBA (UCLA) and has participated in numerous accelerators, courses and coaching programs. She’s a storyteller, connector, lover of Houston sports teams and toddler girl mom. More importantly, she’s learned all the hard lessons, so you don’t have to.